Finanças comportamentais: um estudo sobre os efeitos groupthink e manada com acadêmicos de Ciências Contábeis

Abstract

Whereas people are influenced daily by the environment in which they operate, the objective of this study was to determine whether the graduates of Accounting Sciences from the Federal Technological University of Paraná (UTFPR) Campus Pato Branco and Pato Branco College (FADEP) present behavioral changes in relation to their investment decisions when exposed to groupthink and herd effects. The work is characterized as explanatory and presents a qualitative and quantitative approach. Data collection was performed by means of an experiment based on the questionnaires, with 52 volunteers, half of the participants for each year studied. 1st year of UTFPR and 1 FADEP period were analyzed for control group responses, because according to the curriculum both did not have matters related to the financial market in the year entered. The 3rd year of UTFPR and 5th FADEP period were also analyzed, as already owned material on the financial market, so theoretically because the information they hold the results may change when compared to the 1st year. The results of this research indicate that the freshmen students in educational institutions were more influenced in two effects, compared to its veterans, 73% against 56% in groupthink effect and 69% against 62% in the herd effect, respectively.