A comunicação no contexto da criação de ambientes de inovação no segmento de saúde

Abstract

This study sought to describe how the process of organizational communication is established for the promotion of innovation in healthcare environments. It presents specific objectives: the analysis of the dynamics of communication and to identify the elements of communication existing in the organization under study and verify that the dynamics and communication elements are linked to the internal culture of the organization to create environments innovation. In order to meet these objectives, the research was through a qualitative approach with descriptive character, by which it was possible to describe and understand subjective aspects related to facts and situations occurring in everyday life of the organization. To collect data the technique of semi-structured interviews, applied to the organization's founder, a manager and a collaborator was used. Following transcription, the data were analyzed as a form of content analysis, categories: the dynamics of communication in organizational environment and communication elements present in the organizational environment. The study was based on methodological concepts of innovation and communication, as well as creating favorable environments innovation. The survey results point to the importance of communication in the creation of the innovation process environments, since it is the basis of interpersonal relationship and determinant of quality of service provided by the organization.