Dourado no rosa: coleção de moda com peças estampadas utilizando colagens digitais autorais

Abstract

The present work, developed for the conclusion of the Graphic Design Technology course, UTFPR, approaches the creation of a fashion collection, using knowledge of Graphic Design, Fashion Design and Design Management. It‟s a project that aims to develop a collection to disseminate a collage artwork, and also how to make it commercially viable, using a website of crowdfunding for its initial disclosure. The work begins with a historical research on collage and its role in the history of art, including names that have used this technique throughout their careers. Next, presents: current artists with similar aesthetic to the collages used here; determine the target audience of this collection and detail the commercial project using Business Model Canvas. The pieces were designed with focus on the target audience, and to close the work, a logo was created for the collection, as well as a fashion catalog and tag‟s containing information on how to preserve the items.