Padronização dos pictogramas nas embalagens alimentícias de ingredientes que devem ser alertados

Abstract

This document will present a study on food labeling in Brazil, in order to observe practices in recent years regarding the exposure of allergenic components present among the ingredients of these. Currently there is a regulation for the identification of these ingredients in the packaging, but often go unnoticed by the public. Generally, the location used to report the presence or absence of allergenic health-damaging ingredients is located in the folds of packages or, in many cases, is very close to other information generating visual pollution, contributing to the difficult reading and understanding of the message, causing this group of people, with special dietary needs (the allergens), to be in doubt as to the components actually present in the food. The objective of this study is to show that it is possible to create a visual alternative through pictograms to facilitate the reading of information about the allergenic ingredients present in foods and avoid future damages to the health of this consuming public. In order to reach the proposed objectives, we used bibliographic references on ISOTYPE by Otto Neurath, Semiotics discussed by Charles S. Pierce and Lúcia Santaella, Information design, packaging design and electronic search on the websites of public agencies such as Anvisa and IDEC. From this theoretical reference was made the application of this knowledge in the creation of the sketches that served as reference for the creation of the pictograms and made several evaluations of perception and identification of the pictograms developed with consumers culminating in an approved model and ready to be applied in the packaging that can be used in packaging, conveying this message more quickly and efficiently to the consumer.