Coração azul: O design gráfico aplicado na concepção da identidade visual de um curta-metragem

Abstract

This work presents, in a theoretical and practical way, the creative process of a visual identity for the movie Coração Azul,(Blue Heart), from the producer O Quadro. The bibliographic research grounded the final creation, through applied design theories and analysis of its features, along with other areas conceptual discussions. From the inevitable and inherent relationship with the cinema, it was analyzed for theoretical approaches in order to ground the visual identity development. With emphasis on emotional design concept and methodology developed by Flavio Anthero Nunes dos Santos, this work aims to consolidate the senses, discussions, stories and meanings aroused by the film Coração Azul (Blue Heart), therefore it increases the understandings range of this film and its disclosure.