Pesquisa de mercado, análise sensorial e avaliação da embalagem e rotulagem de bebidas à base de soja

Abstract

Recent studies showing the relation between diet and health, added to the increasing interest of some individuals in consuming “healthier” foods, have taken the food processing industry to the development of new products which functions intend to go beyond the supply of basic nutrients and the satisfaction of the consumer taste. The objective of this work was to verify through marketing research, with application of specific questionnaire, the knowledge and preference of the students at Universidade Tecnologica Federal do Paraná (Federal Technological University of Paraná), in relation to the products derived from soy. The research indicated the soy base drink as the most known and consumed product by the interviewed ones. In this work it was also done the analysis of the packing and labeling and the sensorial analysis of six brands of soy base drinks of grape flavor, products found in the supermarkets of the west region in Paraná. It was verified that the packages and the labeling of the soy base drinks with grape flavor showed satisfactory results. With the sensorial analysis it was observed that the tasters perceived differences in the evaluated attributes and demonstrated preference for specific brands. This study made possible the evidence of the acceptability of soy base drinks and that the consumption only depends on the availability of the products with color and the adjusted characteristic flavor.