Ferramentas de estratégias competitivas aplicadas um empreendimento: um estudo de caso

Abstract

In result of globalization, the family businesses are constantly searching for strategies intending to acquire competitive advantage in order to survive on the market. On this perspective, the realization of a strategic planning had become essential for entrepreneurs understand the environment where they act and seize the opportunity to distinguish themselves from the opponents. Since the aim of the research is to analyze the impact caused by the opponents in the commercial establishment and utilize the strategic tools in order to stand out against competitors, will utilize the competitive strategic tools: SWOT Analysis, Balanced Scorecard and Porter Generic Strategies. The study methodology will be of applied nature, qualitative approach (observation and open questions) and quantitively (quis). Still, the research will be descriptive and the proceeding will be a case study with survey, besides the benchmarking process. The main results generated by the research are related to the researcher’s direct observations and the analysis of the scenarios involving the strategic tools.