Sistema de apoio à gestão de comércio eletrônico por inteligência de negócios

Abstract

E-commerce systems, through the behavior of the customer on the site, can generate information, which if properly collected and worked give the store manager the possibility of understanding aspects of their virtual establishment. Since e-commerce platforms typically do not focus on providing business intelligence data, the objective of this work was to develop a system for collecting data from the e-commerce platform during the purchasing process, thereby extracting values that inform behavior points Of the customer, such as percentage of shopping cart abandonment, conversion rate. Finally, generate reports that intelligibly express this information, to support the manager’s decision making in order to improve the e-commerce buying experience.