Plano de negócios como instrumento de desenvolvimento de uma indústria de sorvetes em Francisco Beltrão/PR

Abstract

This work aimed to propose improvements to organizational management, through the analysis of environmental perception described by entrepreneur and the development of a business plan. For both sought to understand the environment in which the Organization will be inserted; develop a business plan for the ice cream industry; and, propose improvements to organizational management. Through studies it was found that the ice-cream industry concerned must seek strategies to change the negative scenario that presented. As you can observe in the course of the work, it is possible to say that administering the production is to use, in the best way, the resources intended for the production of goods or services. You can see the importance of the business plan as an instrument to assess the feasibility of any enterprise. It is a way to check the performance of any company that seeks to remain competitive and profitable in the market. In the analysis of the economic viability of the industry and distributor of ice cream, the data obtained were balance-R $65,181.42; Profitability – will reach 49.44%; also be achieved a profitability of 266.54%. As for the return on investment will be after 5 months. Encouraging data for investors, because the venture became feasible through the business plan, emphasizing the importance of having control over the enterprise. With the business plan increased the chances of success, and can concentrate efforts where actually is required and mainly invest resources with less risk of loss. Therefore, the initial objectives of this study were hit, with the business plan you can get the results with more precision, safety and knowledge of the business.