Variáveis impactantes no mercado da olericultura orgânica nos municípios polos do sudoeste do Paraná

Abstract

The organic Olericulture in the southwest of the state of Paraná is of great relevance for its production and market. The perspective of each segment was analyzed in order to verify its scenario. The difficulties faced by the sector are related to several factors, such as economic crisis in the country, lack of government incentive, lack of appreciation by the consumer and commerce, among others, such as the lack of work force in the field. The objective of this work was to analyze the impact variables in the organic olives industry in the municipalities of southwestern Paraná, from the point of view of the rural producers, traders and consumers of their productive chain, that is, the positive and negative points, evaluating the difficulties of this activity as well as possible solutions. This work was then structured through a questionnaire applied to the productive chain economic agents of three different cities, which are considered the micro-regions of southwestern Paraná, being Capanema, Francisco Beltrão and Pato Branco. Field research was exploratory and descriptive, containing both primary and secondary data. The work was carried out from July to December of 2017. The results evidenced a high organic vegetables demand in all researched areas, involving a public with a more advanced age, but due to a lack of supply in important commercial places, such as supermarkets, the access to this production becomes more difficult, on the other hand street markets are valued, having high availability of these products, since it is a less costly form of the producer to do business, leading to family farming to have recognition in their product. The lack of incentives by the population and the government for production is a critical point directly related to the future of the activity, as well as high profit margins for the production chain, leading to a rise in the price of the final product, different from what it would be in a direct sale between rural producer and consumer, as happens in street markets. It is concluded that among the positive variables, the concern of the population with the acquisition of organic products is highlighted, but on the other hand, they do not value it, making the acquisition of those with lower prices. The city of Pato Branco stands out as the most valued in organic vegetables, having greater supply, both in fairs, and in commerce in general. Variables that impact production such as low government incentives, lack of labor, climate and strong competition, weaken this activity. It tends to remain in the hands of family farming, since on a large scale it is not viable without high technology, due to its high cost of production.